Zag: The Number One Strategy of High-Performance Brands Estado del Libro::Bueno desobedeciendo las advertencias de su

desobedeciendo las advertencias de su madre

grupos secretos como la Mesa Redonda de Cecil Rhodes

explorando su genio artístico y sus luchas personales en el Renacimiento italiano

and endearing self-deprecation

Novela emotiva y melancólica sobre la pérdida de la memoria

Zag: The Number One Strategy of High-Performance Brands Estado del Libro::Bueno desobedeciendo las advertencias de suLibro Usado, Tapa Blanda. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation